21st Century Secrets to Effective PR: Tips and best practices for gaining media exposure

The internet has revolutionized PR, making it easier and cheaper to share information about products and services. Today's PR goes beyond traditional media; it embraces social media, blogging, and content creation to enhance thought leadership. While traditional advertising retains some value, leveraging online communities and social media for public exposure is increasingly impactful. This book provides insights from both business journalists and a consultancy firm, offering strategies for effective online PR to gain positive media exposure.

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About the Author: Linda Pophal
Linda Pophal, MA, ABC, PCM is owner/CEO of Strategic Communications, LLC, and a marketing and communication strategist with expertise in strategic planning, B2B content marketing, PR/media relations, social media and SEO. Her background as a freelance business journalist, advertising copywriter and corporate communication professional provides the foundation for understanding how to produce and use high-quality, personalized content to inform, motivate and engage audiences. This, coupled with expertise in online marketing, SEO and social media, serves as a foundation for working with clients to find the most cost-effective combination of traditional and digital communication tactics to get the results they're looking for.

Linda is the author of several books on marketing and business practices, most recently Best Practices in Influencer Marketing. Linda is accredited through the American Marketing Association and is a member of the Association of Health Care Executives, the Society for Human Resource Management and the Association of Health Care Journalists. She is a digital marketing specialist with the State of Wisconsin's Center for Business Intelligence.
The internet has made the possibility of sharing information about others and their products and services more readily available at significantly less cost than any other form of media exposure.

Today’s PR, though, is different from the PR of years gone by. Today, it’s not only about getting reporters, and other gatekeepers, to cover your story. Today, there are new channels for gaining public exposure — through social media, through blogging, through content creation and curation — all of which serves to boost thought leadership status for yourself or your organization.

Traditional advertising, while diminishing in value, is still important and still has the power to influence if done effectively. Public relations is gaining in impact because of the ability to leverage online communities and social media outlets to spread the word in ways that capitalize on personal and word-of-mouth recommendations that can be positively affected through online PR efforts.

This book offers advice and expertise based on experience on both sides of the PR equation — from the standpoint of business journalists who often receive pitches or responses to queries from those seeking media exposure, and from the standpoint of a consulting firm that works to gain positive media exposure for our clients.

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Available in the following formats: .epub, .pdf, .mobi

Price: $24.99 USD

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