A Social Media Primer: For People in Organizations

This book guides organizations through the maze of social media usage, avoiding hype and biases, to point toward the most reliable resources. It's ideal for management and HR teams new to incorporating social technologies. Through a no-frills approach, the book focuses on understanding the basics of "social" in organizational contexts and directs readers to external resources for practical, dependable information. It deliberately steers clear of advocating for specific tools, recognizing the dynamic nature of social media technologies. Expect foundational insights, not tool-specific tutorials or case studies.

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About

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About the Author: Karin Wills
Karin provides consulting services to small business, researches and writes about Leadership Development, Change Effectiveness and developing collaborative, engaged workforces. She also provides consulting on non-technical skill development and facilitate peer coaching workshops. Karin wrote A Social Media Primer: The Starter Guide For People In Organizations in 2010 in response to many questions about if and how Social Media tools can be used in organizations.
The intent of this book is to avoid the hype and conflicting information surrounding the use of social media in organizations and to point you to resources that have been researched and provide the most reliable information. The content of this book avoids promoting or pushing any specific tool, as all social media technology tools are evolving and frequently updating with new features. What is right for one organization is not necessarily right for your organization.

This book is a starting point for general management, human resources, and organizational development teams that have not yet embraced or fully incorporated social technology tools into the organization.

What you will find in this book:

-Back-to-basics discussions about what "social" means in the context of organizations and what you should consider before adopting social technology into an organization.

-References to resources that provide charts, graphs, statistics, case studies, and information on how to use the tools, as well as the books that my research has shown provide practical and reliable information.

What you won't find in this book:

-Charts, graphs, and statistics.

-Case studies.

-Details on how to use social media tools.

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Available in the following formats: .epub, .mobi

Price: $9.99 USD

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