About the Author: Keith Baldwin
Keith Baldwin’s journey in technology began in the early 1970s, building transistor circuits and programming with manual punch cards. By the late 1970s, he was integrating computer systems and exploring programming, automation, computer vision, and robotics at the University of Florida. There, as an undergraduate, he created and taught college labs that applied computer and automation technologies to business processes. During his Master’s and PhD studies at North Carolina State University, Keith developed a passion for object-oriented programming, Artificial Intelligence (AI), Machine Learning (ML), and Natural Language Processing. He also deepened his understanding of statistics and operations research, fields that underpin today’s AI advancements.
Throughout his career, Keith has run successful manufacturing and laboratory automation businesses and became Microsoft Certified in all things .NET in 2008. He has designed and developed systems across various industries, always emphasizing a structured approach from design to production while collaborating with Subject Matter Experts and stakeholders. Today, Keith designs AI and ML systems from his rural workshop, where he also enjoys woodworking, outdoor activities, and rescuing urban trees to saw into lumber. He is passionate about sharing his knowledge, from the foundational days of computing to the transformative possibilities of AI, and is excited to help others harness technology effectively.
AI Conversations Made Simple is a practical field guide designed to empower professionals—not just data scientists—with the confidence and clarity to engage in intelligent, productive conversations about artificial intelligence.
This isn’t a dry glossary or another technical tome destined for a shelf. Instead, this book gives business leaders, managers, analysts, and curious professionals a fast, accessible reference they can use anywhere—from strategy meetings to casual conversations. With 70 of the most essential AI terms explained in both plain and technical language, readers will learn not only what the terms mean, but why they matter for business, personal productivity, and daily decision-making.
Each term includes:
Simple and technical explanations
Business relevance and real-world examples
Personal use cases beyond the workplace
Benefits, challenges, and common misconceptions
Key takeaways
Smart questions to ask in meetings or to tools like ChatGPT
An interactive prompt for hands-on experimentation
Beyond the terms, the book includes specialized chapters with curated questions for executives, managers, analysts, developers, and project teams—so that every stakeholder can participate more meaningfully in AI conversations, planning, and implementation.
Whether you're driving innovation, managing risk, or simply trying to understand the role AI will play in your life, this book gives you what you need: not just definitions, but questions—the single most valuable skill in the age of AI.
This is the ebook you’ll want to keep on your phone and laptop. It’s not about being the smartest person in the room. It’s about being the one who asks the smartest questions.
