Best! - No Need to Be Cheap If You Are...

Drawing on the "Service Profit Chain" principles, Mike Hohnen guides you on crafting an exceptional service business amid abundance and declining demand. While most companies cut costs and quality during tough times, this book advocates for a counterintuitive strategy: maintain pricing, boost services, enhance quality, and focus more narrowly in the market. Learn not just the reasoning behind this approach but also practical steps to implement it, positioning your business for success in challenging environments.

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About

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About the Author: Mike Hohnen
Mike Hohnen is a trainer, coach and keynote speaker who has specialised in implementing the principles of the "Service Profit Chain" in the service industry. He is based in Marseille in the south of France, but does his work anywhere between Cape Town and Copenhagen.
Inspired by the principles developed in the "Service Profit Chain", Mike Hohnen takes you through each of the steps needed to create an outstanding service business.

We live in a world of abundance -- there is plenty of choice everywhere. And since 2008 we have experienced significant drops in demand as consumers became more careful. The result is a widening gap between supply and demand in virtually any category you can imagine.

When that happens, many companies have a knee-jerk reaction, and the recipe is more or less always the same: initiate rigorous cost-cutting programmes, reduce staff and/or services, offer discounts in many forms, and increase advertising aggressively.

This, however, is the equivalent of trying to steer and brake as your car begins to skid on black ice while going through a sharp curve.

As you hit that declining demand curve, you need to perform what at first seems like a counter intuitive move: hold your price, increase your services, improve your quality, and narrow your focus in the market.

In this book, you will not only understand why but also see how you can do that.

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Available in the following formats: .epub, .pdf, .mobi

Price: $9.99 USD

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