Best Practices In Influencer Marketing: Insights from Digital Marketing Experts

Discover how the internet and social media have revolutionized business engagement and marketing strategies in the B2C and B2B sectors. Learn about the shift from traditional paid advertising to influencing audiences online to drive website traffic and sales. Explore "influencer marketing," where key individuals help spread brand messages. This book guides you through different perspectives, best practices, and real-world examples from digital marketing experts to see if and how influencer marketing can work for your brand.

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About the Author: Linda Pophal
Linda Pophal is a marketing strategist, content marketer and business journalist with experience working in the energy, education and healthcare industries. She launched her firm, Strategic Communications, LLC, in 2008, and works with clients in North America and the U.K. Pophal writes frequently for a variety of trade and professional publications, including EContent Magazine, which features her content marketing articles regularly. She is accredited through SHRM, IABC, and the American Marketing Association and is a digital marketing specialist with Wisconsin’s Center for Business Intelligence.
The internet and online communications, including social media, have had a marked impact on how businesses in both business-to-consumer (B2C) and business-to-business (B2B) environments engage with their audiences. Paid advertising efforts have, for some companies, taken a back seat to marketing in ways that leverage online communication to influence their audiences — driving people to their websites where they may engage with the brand and, ultimately, make a purchase decision.

“Influencer marketing” has become a big buzzword in this new environment. It’s a term that refers to leveraging the influence of key people and businesses to support your brand and spread the word about your products and services through their own social channels.

Influencer marketing means different things to different people and is approached in a variety of ways. In this book, digital marketing experts share their definitions, best practices and case examples to help you determine whether this form of marketing would work for you and, if so, how to make it happen!

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Available in the following formats: .epub, .pdf, .mobi

Price: $9.99 USD

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