About the Author: Kordell Norton
Kordell Norton, CSP – is an expert in marketing, sales, customer service. In addition his research in Business Charisma has allowed his consulting firm to have clients like L’Oreal, Mars, PNC Banks, University Hospitals as well as associations, government, education and corporate clients internationally.
His entertaining, presentations are jam packed with insights and humor, on how to grow organization revenue and size. A Certified Speaking Professional (CSP) member of the National Speakers Association and past President of the Ohio Chapter, he is the author of 7 books and adjunct faculty to 7+ universities.
He has contributed and is quoted in U.S. News and World Report, Retail Leader Magazine, Travel & Leisure International, American Chamber of Commerce Executives Magazine, Speaker Magazine, and various trade and industry magazines.
A former senior executive with several multi-billion dollar companies, he has:
* Managed a $31 million dollar marketing budget promoting little names like IBM, Hewlett Packard, Microsoft, Apple and others . . . driving $2.5 Billion in revenue.
* Vice President of 500 Call Center agents who fielded 250,000 phone calls a month
* Regional and National Sales Management and Training
* Director of Human Resources for 5,600 employees
Said one of his clients “watching Kordell present is like watching popcorn pop . . . without a lid."
How Great Organizations Engage and Win the Customers Again and Again
With today's choices, Customer Service is not enough to even get into the game! Business needs a weapon to take leadership, sales, marketing, and the customer relationship to new levels that blow away the competition.
Business Charisma is based cutting edge research that identifies charismatic businesses. It asks the question, "Why? What is it about these organizations that make you, the customer want to be engaged in the relationship . . . again, and again?"
Discover the elements that make Disney, Apple Computer, Trader Joe's, Starbucks, Victoria Secret, Starbucks, Dyson, and Harley-Davidson magnetic to customers. Discover what these, and other businesses, do to become magnetic with customers.
* Lower marketing costs with customers who want to tell others about your organization.
* Improve your Leadership skills.
* Watch morale skyrocket as your stakeholders discover your customers having fun.
* Add personal skills that will make you more warm, persuasive, a considerable presence, and a charismatic personality.
In addition, you will find skills and behaviors that can be used by you and your employees for a more powerful presence, personality warmth, and personal charisma. Business Charisma will help you sell more, increase the value of your business, improve your profitability, make your leadership team more effective and a host of other benefits.
Read this book to get your own magical influence. Build a mystique that engages customers with your own "fairy dust" of influence.
