Business Decision Making: How to Think Better

With over forty years of managerial, consulting and academic experience, Dr. Eduardo A. Morato, Jr. synthesizes his many learnings into a practical guide book on how to think better and how to make better business decisions. Dr. Morato has served multinational conglomerates, multilateral development agencies, national and local governments, public and private corporations, educational institutions and non-government voluntary organizations. His interests span many fields: from finance to organizational development; strategic planning to self mastery; entrepreneurship to business; intuiting to logical thinking; art to technology and science; development management to leadership and governance. He has written sixteen other books with topics as far ringing as his interests. More than anything else, however, Dr. Morato is an educator, a development practitioner and a mentor. He was dean of the Asian Institute of Management and chairperson of Assumption College. He was president or general manager of fifteen public and private corporations. He is currently the chairman of Bayan Academy and president of ABS-CBN Bayan Foundation. His latest passion is to set up a Whole Brain Academy for elementary and high school students, propelled with the vision of changing the education landscape dramatically.