Business Development and Marketing for Lawyers

Law school teaches many things, but often misses out on marketing. This book fills that gap, guiding attorneys, whether solo or part of a large firm, through the labyrinth of marketing options today. Discover the promotion mix, the ups and downs of different marketing outlets, how to gain publicity, maximize your website, and use social media effectively. More than tactics, it offers strategic marketing approaches and practical tips for business development and networking, aimed at growing your practice with actionable strategies.

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About

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About the Author: Justin Grensing
Justin Grensing, JD/MBA, is a communication specialist with Strategic Communications involved primarily with research and writing activities and projects. Justin is a native of Chippewa Falls, Wis. He has an undergraduate degree from the University of Wisconsin–Madison where he majored in Journalism, Economics and Political Science; an MBA from the Carlson School of Management and a JD from the University of Minnesota Law School. He is licensed to practice in Minnesota and Wisconsin.
Attorneys learn a lot in law school, but one important thing they don't learn much about is marketing. In today's opportunity-laden marketing environment attorneys have many outlets to choose from--which can be both a benefit and a challenge. This book provides an overview of marketing and its implications for attorneys in solo, small, mid-size or even large firm environments.

You will learn about the elements of the promotion mix, advantages and disadvantages of each; how to generate publicity and media coverage; the importance of your web site and how to maximize it for effectiveness; how to use social media effectively; developing marketing plans and best practices in business development and networking.

Importantly, this book offers a strategic approach to marketing focusing not on "one-off" tactics, but on developing strategies to drive desired outcomes.

The practical approach taken will provide you with many key takeaways and action items that you can immediately implement to grow your practice.

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Available in the following formats: .epub, .pdf, .mobi

Price: $9.95 USD

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