About the Author: Brenda Bence
Brenda S. Bence, MBA, is an internationally-recognized branding expert, certified professional coach, dynamic speaker and trainer, and award-winning author of the How YOU Are Like Shampoo personal branding book series. With an MBA from Harvard Business School, her 25-year career has included developing mega brands for Procter & Gamble and Bristol-Myers Squibb across four continents and 50 countries. As President of BDA International, Brenda now travels the world speaking, training, and coaching individuals and corporations to greater success through creative corporate and personal brand development.
Not much work experience? Let your personal brand work for YOU.
A s a college grad, you need an edge when trying to land a great job. How do you get around a lack of good work experience on your resume? Stand out in a crowd of older, more experienced candidates? Avoid having to settle for a job you don't love?
Introducing the only Personal Branding System designed specifically for college grads
Just like the brands you rely on every day, you can become the "brand of choice" for a potential employer -- right out of college. Based on the same marketing methods used to build popular name brands, now you can define and communicate your very own personal brand — the Trademarked YOU. And that's how you connect with interviewers and get the job you really want!
You will:
- Discover the 6 personal branding secrets other grads don't know
- Master the 5 activities that best communicate your brand
- Avoid the Top 20 College Grad Personal Brand Busters that recruiters hate
- Unleash the power of social media to help you find the right job faster
- Learn how to command the highest possible salary once you're offered the job
Includes interview recommendations from recruiters at
Google, Sony, Disney, Stanford University, IBM, Hewlett-Packard, AT&T, Procter & Gamble, Motorola, Hilton, Nestlé, and Goldman Sachs
Plus invaluable tips from more than 50 other top companies and schools.
