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About the Author: Michael Reynolds
Michael Reynolds is President/CEO of SpinWeb -- a professional website design, development and online marketing firm.

Michael has worked in marketing and technology since 1996 and serves on a number of non-profit and networking organization boards.

Michael regularly publishes email articles, blogs, and e-books that teach his readers how to do business and communicate using digital tools.

He also speaks at industry events around the country, including the Web 2.0 Expo in New York, the CMS Expo in Chicago, and Blog Indiana in Indianapolis.

Michael plays tennis, loves all things Apple, and would do just about anything for good sushi.

Michael can be contacted via his speaking site at www.michaelreynolds.com or via SpinWeb's website at www.spinweb.net.
You may be familiar with branding as it relates to companies and organizations. A company's brand is the essence that affects everything it does. How often, though, do we pay attention to our personal brands? The purpose of this short book is to explain how these new online tools can be used to strengthen your personal brand. Whether you are a job seeker, sales professional, or consultant, numerous opportunities exist for you to leverage social media to create a competitive edge for yourself.