Selling Security Systems Like a Pro

Lou Sepulveda is a Certified Protection Professional (C.P.P.) certified by the American Society For Industrial Security (ASIS) Washington, DC. Certification # 2441, and has
over 36 years of experience in the security alarm field. Lou owned his own successful security alarm sales, installation and U.L. monitoring business, as well as a full service security guard and patrol company, located in New Orleans.

Lou was the Vice President of Sales and Dealer Development for ITI, now GE security, an alarm system manufacturer. In that capacity Lou directed a sales force whose function was to find, recruit and develop new dealer customers for ITI. He also founded ITI's authorized dealer program.

In September 1995 Lou joined ADT Security Services as Director of Sales and Dealer Development, and was instrumental in growing that organization to a volume of over 700,000 new customers per year.

In June of 1999 Lou assumed the position as Senior Vice President Dealer Development for ADT and Tyco. In that capacity Lou was responsible for the development and management of all ADT and Tyco dealer programs throughout the world. Lou was tasked with the responsibility for opening and recreating the authorized dealer model outside the USA. Through May 2003 Lou opened 30 countries for the ADT international dealer program. The world dealer program produced approximately 3 million new systems for ADT, with over one million new customers created in one year.

Lou presently is CEO of his own Consulting & Training company and in that capacity is able to help multiple, usually non-competing companies, achieve their growth goals.

Lou is also a published author. His books, directed exclusively to the security alarm business, have been widely distributed. Lou's second book, "The Formula For Selling Alarm Systems", spent several months as the number one selling (non-text book) book for Butterworth-Heinemann Publishing Co. He is the co-author of "The Consumer Guide to Wireless Security" published by McGraw-Hill Publishing Co. And "Surviving in the Security Alarm Business" published by Butterworth-Heinemann Publishing, is on its way to reaching "Best Seller" status.