About the Author: Brenda Bence
Brenda S. Bence, MBA, is an internationally-recognized branding expert, certified professional coach, dynamic speaker and trainer, and award-winning author of the How YOU™ Are Like Shampoo personal branding book series. With an MBA from Harvard Business School, her 25-year career has included developing mega brands for Procter & Gamble and Bristol-Myers Squibb across four continents and 50 countries. As President of BDA International, Brenda now travels the world speaking, training, and coaching individuals and corporations to greater success through creative corporate and personal brand development.
You already have the resources you need to build a powerhouse brand.
If you believe you lack the money, people, time, or ideas to create a thriving brand, think again. In fact, you already have FIVE powerful marketing resources you can use right now to get big-brand results at low cost ... or no cost at all.
Step One: Shift your mindset.
International branding expert Brenda Bence has created the definitive guide to branding on a tight budget. After years as a mega-brander working across four continents and 50 countries for deep-pocketed consumer giants like Procter & Gamble and Bristol-Myers Squibb, she left the corporate world to start her own business. From scratch — and with almost empty pockets — Brenda used inventive, low-cost methods to build her own international brand that now serves clients in 25 countries with offices in the U.S. and Asia.
Based on Brenda's successful low-cost branding workshops that receive rave reviews around the globe, Smarter Branding Without Breaking the Bank is a treasure chest of tips, tools, and
techniques to help SMEs and solo-preneurs achieve similar results at minimal expense.
You will:
* Learn to leverage five existing assets to create a robust brand marketing plan
* Craft a unique and compelling brand positioning using six proven elements
* Dispel widely-held branding myths that could be holding you back from success
* Apply lessons from dozens of real-world case studies from a variety of businesses
* Create a permanent "marketing mindset" for you and your team
