The Company Culture Challenge

In "The Company Culture Challenge," authors David Russell and Rob Betzel unveil a transformative 7-step process to revamp any company culture, inspired by Zappos' remarkable leap from near bankruptcy in 1999 to a $1.2 billion acquisition by Amazon in 2009. The secret? A superior company culture. This book offers more than insights—it provides a concrete, strategic plan to engage employees and dazzle clients, driving faster growth and higher profits. It’s a must-read for leaders aiming to convert slackers into stars and customers into devoted fans, leveraging company culture as a game-changing advantage in today's competitive market.

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About the Author: David Russell
David Russell is CEO of Success With People, where his team trains and coaches entrepreneurs to develop a powerful company culture that provides a sustainable competitive advantage. Services include coaching, consulting, hiring/ employee assessments, motivational speaking, peer groups Best Tech Workplace surveys and programs to train companies how to deliver a more consistent superior client experience.

He is also CEO of MANAGEtoWIN, an integrated, very low cost, online talent management portal that helps motivate people to be more productive, profitable and personally fulfilled in their careers with your company.

David has authored and co-authored five books. He has directly served over 200 organizations during the last three years. His career in the computer industry began in 1982. As a consultant, coach or speaker he has served Microsoft, Cisco, Intel, Tech Data, Ingram Micro, Autotask, ConnectWise, Tigerpaw, Catalyst Telecom, CompTIA, Heartland Technology Groups, Everything Channel, InsideNGO, Vistage and Entrepreneur's Organization members.
Zappos was broke in 1999 and in 2009 sold itself to Amazon for $1.2 BILLION. How did they do it? Zappos CEO Tony Hsieh says they succeeded then and now because of his laser focus on developing a superior company culture.

The question is, how can YOU do it? This book, The Company Culture Challenge, does more than tell you how. It gives you a step-by-step strategic plan to transform your organization into a high profit leader as you learn how to fully engage your employees and serve your clients so well they can't live without you.

Where did it come from? Sick of ideas and random strategies offered by other authors, entrepreneurs David Russell and Rob Betzel developed this 7-step process to transform any company culture into a team of people who take ownership for making certain clients are happy. And happy customers drive faster growth and higher profits.

Do not wait. This system is a game changer for any leadership team willing to implement it. In The Company Culture Challenge, these two business zealots have done the work for you. Leaders who follow their straightforward step-by-step system will transform slackers into superstars and casual customers into loyal evangelists. This is crucial information for companies of all sizes because customers have more options than ever, and you need them to think only of you.

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Available in the following formats: .epub, .pdf, .mobi

Price: $9.99 USD

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