The Complete Guide to Public Relations for SMEs

Mark D. Wells is a distinguished media commentator, writer, and public affairs and political advisor with over 30 years of experience. His professional career began with an international advertising agency in the United Kingdom and Australia, laying the groundwork for his rise as a leading independent public affairs and media advisor.

Mark possesses extensive expertise in public relations for business and the not-for-profit sectors, public affairs, government relations, media liaison, and crisis management. His profound understanding of government processes and political dialogue has enabled him to assist the business and manufacturing sectors, corporations and industry clients to engage with stakeholders at all levels, achieving positive financial, development, and delivery outcomes across a diverse range of public relations programmes.

As the architect of numerous successful public relations campaigns, Mark has devised and implemented strategic communications programmes for clients in the United Kingdom, the Middle East, and Australia. His strategic insight offers readers a well-informed dissection of the public relations, media, community, and regulatory landscapes and their potential impact on SMEs and the corporate sector – in the modern, challenging business environment.

In addition to his advisory roles, Mark has penned numerous opinion pieces and articles for magazines and newspapers across the globe. He is a regular commentator on television and radio programmes, sharing his expertise on politics, crisis management, corporate PR, and stakeholder communications for businesses.

His extensive knowledge and experience of corporate public relations and business-related brand protection has been pivotal in safeguarding the reputations of many high-profile organisations. His strategic approaches to managing public perception and mitigating risks ensure that businesses maintain their brand integrity and public trust, even amidst crises. His insights in "The Complete Guide to Public Relations for SMEs" provide essential guidance for businesses aiming to protect and enhance their brand, grow their business, and maintain their social licence in today's dynamic market environment.