The HR Trailblazer: Unlock the Potential of Your Employer Brand

The importance of an organization's employer brand, reflecting its conduct towards both customers and employees, is at an all-time high due to increased transparency. HR leaders are at the forefront, understanding that the authenticity of a brand can easily be assessed by all stakeholders. This guide focuses on evaluating, designing, and executing an employer brand strategy that harmonizes the brand message with the actual workplace experience, highlighting the significant impact and leadership role HR can have in fostering a vibrant organizational culture.

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About

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About the Author: Christine McLeod
Christine is the founder and owner of Impact People Practices, an HR & Business consulting firm that will turn everything you think about people on its head. Christine's vision is to grow Impact People Practices into THE trusted advisor to go to for all things related to "HR of the Future". Christine works with, speaks about and develops training for innovative companies who see the link between employee engagement and business results.
How an organization conducts itself both externally towards its customers and internally towards its employees, its employer brand, has never been more important... and transparent.

HR leaders know that the ability of customers, competitors and employees alike to evaluate the authenticity of brand messages has never been easier. By becoming knowledgeable about the fundamentals of employer branding and enabling the DELIVERY of that brand to create a vibrant organizational culture, HR leaders more than ever before have the potential for incredible reach, impact and leadership within their organizations.

This guide introduces the process of evaluating, designing or influencing, and executing an employer brand strategy that aligns the brand message with workplace reality.

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Available in the following formats: .epub, .pdf, .mobi

Price: $7.49 USD

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